Scratch Pizza, LLC Privacy Policy

Effective Date: August 31, 2026

Scratch Pizza, LLC (“Scratch Pizza,” “we,” “us,” or “our”) respects the privacy of visitors to our websites and customers who interact with our business.

This Privacy Policy explains the types of information we may collect through websites owned or operated by Scratch Pizza, LLC, including myscratchpizza.com, how we may use that information, and the choices available to you.

This Privacy Policy applies only to websites and online services controlled by Scratch Pizza, LLC. It does not apply to websites, ordering platforms, delivery services, payment processors, social media platforms, or other services operated independently by third parties.

Information We May Collect

The information we collect depends on how you interact with our website.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Mailing address
• Information submitted through website forms
• Customer service inquiries
• Feedback or complaints
• Promotion or marketing sign-ups
• Other information you choose to provide to us

If you place an order through a third-party ordering or delivery service, certain transaction or customer information may be made available to Scratch Pizza as necessary to prepare, complete, support, or resolve your order.

Payment card information is generally processed by third-party payment or ordering providers and is not directly processed through the Scratch Pizza public website.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location derived from your IP address
• Referring website or advertising source
• Pages viewed
• Links selected
• Date and time of visits
• Website interactions
• Advertising or browser identifiers
• Information stored through cookies or similar technologies

We use this information to operate and improve our website, understand website traffic, measure advertising performance, maintain security, and better understand how visitors interact with Scratch Pizza online.

How We Use Information

Scratch Pizza may use information for purposes including:

• Operating and maintaining our websites
• Providing products and services requested by customers
• Supporting restaurant orders and deliveries
• Responding to customer questions, feedback, complaints, or support requests
• Communicating with customers
• Administering promotions and offers
• Understanding website traffic and visitor behavior
• Measuring advertising and marketing performance
• Determining whether advertisements result in website visits or other actions
• Improving our website, products, services, and customer experience
• Preventing fraud, misuse, or security incidents
• Troubleshooting technical problems
• Complying with legal obligations
• Protecting the rights, property, safety, and security of Scratch Pizza, our customers, employees, and others

We do not intentionally collect sensitive personal information such as Social Security numbers, medical records, religious beliefs, political affiliations, or similar sensitive information through our public website.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, local browser storage, and similar technologies.

These technologies may be used for:

• Website functionality
• Security
• Accessibility
• Remembering preferences
• Website analytics
• Advertising measurement
• Conversion tracking
• Marketing campaign optimization

Your browser may allow you to block, restrict, or delete cookies. Certain website features may not function as intended if some technologies are disabled.

Our website may also provide privacy or cookie controls that allow visitors to manage certain technologies.

Google Analytics

Scratch Pizza uses Google Analytics to help us understand how visitors use our website.

Google Analytics may receive information such as:

• IP address
• Browser and device information
• Approximate location
• Referral source
• Pages viewed
• Website interactions
• Dates and times of visits

We use this information to analyze website performance, understand traffic sources, evaluate marketing efforts, and improve our website.

Google processes information in accordance with its own privacy policies, terms, and applicable user settings.

Google Ads

Scratch Pizza uses Google Ads and related Google advertising technologies to advertise our restaurants and measure advertising effectiveness.

These technologies may help us understand whether someone who viewed or interacted with an advertisement later visited our website or completed a particular website action.

Information processed through Google advertising technologies may include:

• Browser or device information
• IP address
• Advertising identifiers
• Referral information
• Pages visited
• Website events or interactions

We use this information to measure advertising performance and improve our marketing campaigns.

Google may process information received through these technologies according to its own privacy policies and advertising terms.

Google Tag Manager

Our website may use Google Tag Manager to manage analytics, advertising, and other website technologies.

Google Tag Manager primarily assists with managing and deploying website tags. Individual technologies deployed through Google Tag Manager may collect information as described elsewhere in this Privacy Policy.

Meta Pixel and Meta Advertising

Scratch Pizza uses the Meta Pixel and related Meta advertising technologies in connection with advertising on platforms such as Facebook and Instagram.

These technologies may receive information regarding:

• Visits to our website
• Pages viewed
• Browser and device information
• IP address
• Referral information
• Advertising or browser identifiers
• Website interactions or events

We may use this information to:

• Measure advertising effectiveness
• Attribute website activity to advertising campaigns
• Improve advertising campaigns
• Develop advertising audiences
• Understand which advertisements generate customer interest

Meta may process information received through these technologies in accordance with its own privacy policies, advertising terms, and user settings.

Website Accessibility Technology

Scratch Pizza uses accessiBe’s accessWidget to provide website accessibility functionality and allow visitors to adjust certain aspects of the website experience.

In connection with providing accessibility functionality, accessiBe may process certain technical information, which may include:

• IP address
• Page URL
• Website HTML or CSS information
• Image or link URLs
• Technical website interactions
• Accessibility preferences or settings selected through the widget

Local browser storage may also be used to remember accessibility preferences.

Scratch Pizza does not use accessibility preferences selected through the widget for advertising or marketing profiling.

Information processed by accessiBe is subject to its applicable privacy and data-processing terms.

Advertising and Third-Party Services

Scratch Pizza uses third-party analytics and advertising services, including Google and Meta.

These companies may receive limited device, browser, advertising identifier, internet activity, or website interaction information in connection with providing analytics, advertising, attribution, or measurement services.

Scratch Pizza does not sell customer lists or personal information to third parties for monetary compensation.

We do not provide unrelated businesses with customer lists containing names, telephone numbers, email addresses, or mailing addresses so those businesses can independently market their own products or services.

Certain privacy laws may use specific legal definitions for disclosures made through online advertising technologies. Where a privacy law applies to Scratch Pizza and provides a legally required right concerning such activity, Scratch Pizza will comply with applicable requirements.

Email and Text Message Communications

If you voluntarily provide your email address or telephone number and request or agree to receive promotional communications, Scratch Pizza may send you information regarding:

• Promotions
• Special offers
• Restaurant news
• Product announcements
• Other Scratch Pizza marketing communications

Consent to receive marketing communications is not a condition of purchasing products from Scratch Pizza.

You may unsubscribe from promotional emails through the unsubscribe method contained in applicable messages.

Where applicable, you may opt out of promotional text messages by replying STOP or using another opt-out method identified in the message.

Scratch Pizza may continue sending transactional or service-related communications when reasonably necessary to complete a transaction, respond to a request, or provide customer support.

How We Disclose Information

Scratch Pizza may disclose information to companies that provide services necessary to operate our business, including providers of:

• Website hosting
• Analytics
• Advertising and marketing
• Accessibility services
• Email and text messaging
• Online ordering
• Delivery services
• Payment processing
• Information technology
• Security services
• Professional or legal services

These companies may process information as necessary to provide services to Scratch Pizza.

We may also disclose information when reasonably necessary to:

• Comply with applicable law
• Respond to subpoenas, court orders, or lawful governmental requests
• Investigate fraud or security incidents
• Enforce our agreements or policies
• Establish, exercise, or defend legal rights
• Protect Scratch Pizza, our customers, employees, or others from harm

Information may also be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

Third-Party Ordering, Delivery, Payment, and Other Services

Scratch Pizza websites may contain links to or integrations with independently operated third-party services, including:

• Online ordering providers
• Delivery services
• Payment processors
• Mapping services
• Social media platforms
• Other external websites or applications

When you interact directly with one of these services or leave a Scratch Pizza website, the third party may independently collect information from you.

Scratch Pizza does not control the privacy practices of independent third parties.

Information collected directly by those services is governed by their respective privacy policies and terms.

Your Privacy Choices

You may control certain data collection through:

• Cookie or privacy controls made available on our website
• Browser cookie settings
• Browser privacy settings
• Advertising settings provided by Google, Meta, or other platforms

Where Scratch Pizza is required by applicable law to recognize a qualifying browser-based privacy or opt-out preference signal, we will process that signal as required by applicable law.

Traditional browser “Do Not Track” signals do not currently have a universally accepted technical standard. Our website therefore may not respond to traditional Do Not Track signals unless required by applicable law.

California Residents

Scratch Pizza is a California business and respects the privacy of California residents.

California privacy laws provide certain rights to consumers when those laws apply to a particular business, activity, or category of information.

If applicable law provides you with a privacy right concerning information maintained by Scratch Pizza, you may contact us to submit your request.

Depending on applicable law and the circumstances, these rights may include requesting access to, correction of, or deletion of certain personal information or exercising legally required choices concerning certain uses or disclosures of personal information.

Applicable rights may be subject to legal exceptions, limitations, identity verification requirements, and eligibility requirements.

Privacy inquiries or requests may be submitted to:

contactus@myscratchpizza.com

We will review privacy requests and respond in accordance with applicable law.

Data Retention

Scratch Pizza retains information only for as long as reasonably necessary for the purposes for which it was collected or for legitimate business or legal purposes.

These purposes may include:

• Completing transactions
• Maintaining business records
• Customer service
• Fraud prevention
• Security
• Resolving disputes
• Enforcing agreements
• Accounting and tax requirements
• Insurance requirements
• Legal and regulatory compliance

Different categories of information may be retained for different periods.

Data Security

Scratch Pizza uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, alteration, disclosure, loss, or misuse.

No website, electronic transmission, computer network, or information-storage system can be guaranteed to be completely secure.

Accordingly, Scratch Pizza cannot guarantee the absolute security of information transmitted electronically or maintained by us.

Children’s Privacy

Scratch Pizza’s websites are intended for a general audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13.

If we become aware that personal information was collected online from a child under 13 without appropriate authorization, we will take reasonable steps to remove that information.

If you believe a child has provided personal information to Scratch Pizza inappropriately, please contact us at:

contactus@myscratchpizza.com

Changes to This Privacy Policy

Scratch Pizza may update this Privacy Policy periodically to reflect changes to:

• Our websites
• Technology
• Vendors
• Advertising practices
• Business operations
• Applicable legal requirements

When we update this Privacy Policy, we will post the revised policy and update the Effective Date at the top of this page.

We encourage visitors to review this Privacy Policy periodically.

Continued use of our website does not constitute consent to any activity for which applicable law specifically requires affirmative consent.

Contact Us

Questions, concerns, or requests regarding this Privacy Policy or Scratch Pizza’s privacy practices may be directed to:

Scratch Pizza, LLC

Email: contactus@myscratchpizza.com